Fashion Shopping- Introduction

Talk about fashion and one starts feeling some sort of healing process. In a matter of few decades or rather years, how drastically things have changed for fashion industry. People from all age group are aware of new fashion trends. People from affluent class, upper class and higher middle class have become very fashion conscious. This trend clearly shows in rising number of malls demonstrating all world class brands. People can be seen flocking to these shops looking for their favorite brands.

This new phenomenon is termed Fashion shopping. This is a world phenomenon in its true essence. Why do we indulge in fashion shopping? To feel good! To pamper ourselves! To be in tune with current trends! To make ourselves feel special! Yes, all of these and many more. And the combined effect shows in enhanced self worth and achieving complete well being. Not for nothing people are advised by therapists to go for shopping once in a while because that feeling of indulging in special shopping finally results in looking good and feeling better.

Growing purchasing power of Indian consumers combined with more awareness of global brands is a tempting offer for many international companies to set their shop in India. The potential is huge and target customer base of almost one billion! One can imagine the lucrative prospects in India in coming times with India set to rise even higher in economy, education and healthcare.