Witnessing the rapid growth in the Indian men’s wear market, many international brands have set up shops on Indian Territory. Major among them are; Benetton, Wrangler, Pape, Lee etc. they all are vying to have a share of lucrative Indian men’s wear market which is slated to rise even higher in coming times. Few old guns also opened their retail men’s wear segments. Reputed Raymonds launched Park Avenue men’s range or readymade garments whereas hardcore mills empire Bombay Dyeing launched Vivaldi shirts. Joining the bandwagon is the VXL group of mills comprising Digjam, OCM and Jiyajee with their line of Hagger men’s wear.
However, with all the growth in Indian men’s wear, women’s wear still sells more. And that’s quite obvious considering women’s’ taste for fashion. But potential of men’s wear has been noticed by big names in fashion and clothes industry. As a proof of this fact even specialist women’s wear designers like Rohit Khosla and Tarun Tahiliani, have entered into male clothes design segment.
The price structure for men’s wear is no more the deciding factor in purchasing process. One can find a local t-shirt off the pavements getting sold for as low as Rs. 50/- and at the same time, up market prices in range of more than 10,000-15000 for an overcoat at a classy fashion house.
Indian men have changed. Men’s wear has definitely come of age with blending pattern of both Indian and western clothes.
