Indian readymade shirt brands were initiated by Liberty in 1950s. Following its success, several other brands stepped in. major ones were; Double Bull, Charagh din, Cliff, Van Heusen, Louis Phillip, Rod Laver, Fus, Globetrotter, stentcil, Ambassador, Snowhite, Karl Lewis etc. Major in-house brands in shirts are; Benzer, Instyle, Sheetal, Roopam etc. famous designer labels are Arjun Khanna, Rohit Khosla, Suneet Verma, Ravi Bajaj, Anu Ma, Rohit Bal, Krishna Mehta ahilian amongst the others.
Indian men generally prefer color like purple, pink, mint green etc as can be seen in the huge sales of shirts with above mentioned colors. Exclusive clothes are no longer in the sole domain of Indian women. Among western garments Indian mn prefer more of the shirt, trouser and suit to a certain extent. Indian shirt market has most number of manufacturers who are vying for a large chunk of the estimated Rs. 200 crore markets. According to rough estimates, there are almost 5000 shirts manufacturers in both branded and unbranded garments.
Trouser, the most preferred follow on of readymade shirts has also many branded and unbranded manufacturers. Famous names include, Zapata and Pantaloon among others. This is a common strategy and understandably so, that every major shirt manufacturer prefers to combine trousers with the garments in order to give it a more coordinated and matched look. Men’s wear also includes western suits and tuxedos. These are mostly available with branded names like Park Avenue or fashion boutiques. Though, most of the Indian men prefer them made at custom tailors. As a testimony to the rising Indian men’s wear, many departmental stores and malls have started to have separate men’s wear section that caters exclusively to the selective dresser.
Indian men generally prefer color like purple, pink, mint green etc as can be seen in the huge sales of shirts with above mentioned colors. Exclusive clothes are no longer in the sole domain of Indian women. Among western garments Indian mn prefer more of the shirt, trouser and suit to a certain extent. Indian shirt market has most number of manufacturers who are vying for a large chunk of the estimated Rs. 200 crore markets. According to rough estimates, there are almost 5000 shirts manufacturers in both branded and unbranded garments.
Trouser, the most preferred follow on of readymade shirts has also many branded and unbranded manufacturers. Famous names include, Zapata and Pantaloon among others. This is a common strategy and understandably so, that every major shirt manufacturer prefers to combine trousers with the garments in order to give it a more coordinated and matched look. Men’s wear also includes western suits and tuxedos. These are mostly available with branded names like Park Avenue or fashion boutiques. Though, most of the Indian men prefer them made at custom tailors. As a testimony to the rising Indian men’s wear, many departmental stores and malls have started to have separate men’s wear section that caters exclusively to the selective dresser.
