Indian Men’s Wear- Formal Wear

Indian readymade shirt brands were initiated by Liberty in 1950s. Following its success, several other brands stepped in. major ones were; Double Bull, Charagh din, Cliff, Van Heusen, Louis Phillip, Rod Laver, Fus, Globetrotter, stentcil, Ambassador, Snowhite, Karl Lewis etc. Major in-house brands in shirts are; Benzer, Instyle, Sheetal, Roopam etc. famous designer labels are Arjun Khanna, Rohit Khosla, Suneet Verma, Ravi Bajaj, Anu Ma, Rohit Bal, Krishna Mehta ahilian amongst the others.

Indian men generally prefer color like purple, pink, mint green etc as can be seen in the huge sales of shirts with above mentioned colors. Exclusive clothes are no longer in the sole domain of Indian women. Among western garments Indian mn prefer more of the shirt, trouser and suit to a certain extent. Indian shirt market has most number of manufacturers who are vying for a large chunk of the estimated Rs. 200 crore markets. According to rough estimates, there are almost 5000 shirts manufacturers in both branded and unbranded garments.

Trouser, the most preferred follow on of readymade shirts has also many branded and unbranded manufacturers. Famous names include, Zapata and Pantaloon among others. This is a common strategy and understandably so, that every major shirt manufacturer prefers to combine trousers with the garments in order to give it a more coordinated and matched look. Men’s wear also includes western suits and tuxedos. These are mostly available with branded names like Park Avenue or fashion boutiques. Though, most of the Indian men prefer them made at custom tailors. As a testimony to the rising Indian men’s wear, many departmental stores and malls have started to have separate men’s wear section that caters exclusively to the selective dresser.

Indian Men’s Wear- Ethnic Wear

India’s ancient culture combined with retro fashion has gained huge momentum and its competing intensely with western wears. Most traditional of Indian garments is Sherwani. Considered as a streamlines garment it has extra long length; 110 centimeters to be precise. It is also quite a structured ethnic wear. Sherwanis are combined with Churidars and trousers. Its fabrics could be either terry wool or brocade. It also has another version with asymmetrical opening or double breasted.

Most used casual wear for Indian men is Kurta-Churidar combination in light weight cotton, mills, pure silk or polyesters. These Kurtas are often collarless or with a plain band. Modern versions of kurtas often use draped effect as well. These kurtas are either have the 2-piece or 6-piece cut. The Bundi or Bundgala is another traditional Indian wear. It’s almost an Indianised version of western waistcoat and used with Kurta Churidar. Bundi gives a style statement to the informal Kurta-Churidar combination. Fabrics used in it are; raw silks, cotton, linen, silk, terry cotton, terry wool or brocade.

The Prince or Jodhpuri coat is Indian version of lounge suit. Its length is almost similar to suit jacket at 78 centimetres. It is used in combination with narrow matching trousers and gives a royal feel about the wear. Fabric is similar to that of western suit. These ethnic dresses have always been in vogue courtesy their ever lasting appeal and style statement factor.

Indian Men’s Wear

Indian men are now getting more and more fashion conscious. One can find Indian men in all sorts of clothes ranging from Indian clothes, western styles, the formal shirts and casual kurtas, sherwanis, fashionable suits. Fashion and latest designs are new buzzwords in Indian men’s’ lifestyles.

Indian fashion is no more about fairer sex. Since ancient times, Indian men have kept up their own unique fashion sense. The only change is with advent of new economy and receding global boundaries, Indian men have started getting more options and they are no longer shy of flaunting the latest trends and designs. Indian males are known to use unstitched garments like lungi, dhoti, and sari etc. But thanks to modernization, dressing habits of men have also become more modern. Changing dressing sense of men can be best understood from the fact that, in a span of 2-3 decades, the readymade garment industry in India has grown hundred fold. Readymade garments have turned out into a major industry of which 70 percent is consumed internally and rest 30 percent is exported.

As a proof of rising fashion awareness amongst Indian men, several world class brands have set shops in India. The name include likes of Ensemble, Glitterati, Intermezzo Linea, Anja San, Mutiny etc. these brands are specially for affluent class male population who will settle for nothing less than exclusive high-priced garment. Apart from the above listed names several others men’s wear boutiques can be seen setting shops in every nook and corner of urban India.