Fashion and Bollywood go hand in hand. Bollywood inspires fashion and creates trend making them popular at the same time, Bollywood actors and actresses seek fashion from professional designers. India fashion is become a rage in the international market and Bollywood is sure responsible for taking India and its clothing amongst the foreign countries through various films. At the same time, a lot of international fashion also inspires Bollywood and related fields.
Bollywood stars become role models amongst the common masses and the youth surely apes the clothes worn by Bollywood heroes and heroines. A lot of Indian fashion designers have designed clothes for Bollywood actors and have also helped in giving specific looks required for specific films. For example fashion designed Manish Malhotra designed the clothing for the film ‘mohobbatein’ promoting low necklines. Recent films like ‘Bunty and Babli’, Kabhi Alvida Na Kehna, Veer Zarra, Hum Tum, Don has surely showcased some of the latest trends in fashion and the common masses have surely followed the Indian fashion fads. In early Bollywood days as well, Dev Anand popularized full sleeves top collared shirts. Leg-hugging pajamas and no side-split kurtis were a rage with college girls in 60s.
Most famous Bollywood directors and fashion designers join hands together to create clothing line for a particular film. Bollywood is sometimes like a big stage that gives platform for designers so that their work gets known amongst the masses. A lot of jewellery and accessory designers are also tying up with specific films to show their collection. Bollywood is surely the best source to know what the latest fashion trend is. Bollywood has also inspired international fashion with Indian zardosi saris and other rich embroidered Indian work. Bollywood fashion is becoming more and hotter by the day.
Indian heroes have been responsible to popularize fashion for men across the country. Most men have seen Bollywood films to realize how fashion is important for the male sex as well. A recent study said that Bollywood can be a means for the booming Indian retail trade sector and push for merchandise sales worth over four billion dollars in the next two years.
What Bollywood does now-a-days is that it makes fashionable clothes more commercial through films rather than introducing new designs on the ramp. Bollywood is definitely the largest fashion guide with so many people being influenced from it!
